Event Branding

Praxis: (n.) 1: action, practice: as a : exercise or practice of an art, science, or skill b : customary practice or conduct 2: practical application of a theory.

Praxis was the 2015 graphic design senior show at the University of the Arts in Philadelphia, PA. Praxis showcased the graduating senior’s thesis projects and other selected works. I was a part of the branding and web team and worked with Greg Falconi, John Brown, Frederick Lee and Min Kyong Kim to conceptualize and create the brand, assets and website.